I-WeChat, eyethulwe okokuqala ngo-2011 njengohlelo lokusebenza lwemiyalezo olula, isiguquke yaba uhlelo lwezemvelo olusebenza ngezindlela eziningi oluhlanganisa inkundla yezokuxhumana, ukuhweba nge-elekthronikhi, kanye nokuphathwa kobudlelwano bamakhasimende. Ake sihlole ukuthi i-WeChat Business iyishintsha kanjani indlela izinkampani ezixhumana ngayo namakhasimende azo nokuthi kungani seliyithuluzi elibalulekile kumabhizinisi abo bonke osayizi.
Ukukhula Kwebhizinisi le-WeChat
I-WeChat, ethuthukiswe isikhondlakhondla sezobuchwepheshe saseShayina i-Tencent, inabasebenzisi abasebenzayo abangaphezu kwezigidigidi eziyi-1.2. Ivamise ukuchazwa ngokuthi “uhlelo lokusebenza lwakho konke” lwaseChina ngenxa yezici zalo ezibanzi. Ngo-2014, i-WeChat yethula i-akhawunti yayo esemthethweni ye-WeChat Business, evumele izinkampani ukuthi zithole ubukhona endaweni futhi zixhumane nabasebenzisi.
Ama-Akhawunti Webhizinisi WeChat eza ezigabeni ezimbili eziyinhloko:
- Ama-Akhawunti Okubhaliselwe: Lezi zilungele amabhizinisi aqhutshwa okuqukethwe, okubavumela ukuthi bathumele izibuyekezo ezijwayelekile nezindatshana kubalandeli babo. Ama-akhawunti okubhaliselwe afanele amabhrendi afuna ukubandakanya izethameli zawo ngokuqukethwe okufundisayo.
- Ama-Akhawunti Wesevisi: Lezi ezamabhizinisi afuna ukunikeza isevisi yamakhasimende, i-e-commerce, nezici ezisebenzisanayo. Ama-akhawunti wesevisi ahlukahlukene kakhulu futhi anikezela ngezinhlobonhlobo zemisebenzi.
Isebenza kanjani i-WeChat Business
I-WeChat Business ingaphezu nje kohlelo lokusebenza lokuthumela imiyalezo lwezinkampani. Inikeza isethi ecebile yezici evumela amabhizinisi ukuthi akhe futhi agcine ubudlelwano bamakhasimende, ukushayela ukuthengisa, nokusungula ukwethembeka komkhiqizo. Nazi ezinye izici ze-WeChat Business:
- Izici Ze-akhawunti Esemthethweni: I-WeChat Business Accounts inikeza izici ezihlukahlukene, okuhlanganisa amamenyu wangokwezifiso, ama-chatbots, nokuhlanganiswa namawebhusayithi angaphandle. Lezi zici zivumela amabhizinisi ukuthi adale ukuzizwisa okusebenzisanayo nokubandakanyayo kubalandeli bawo.
- I-E-commerce Integration: I-WeChat ivumela amabhizinisi ukuthi amise izitolo eziku-inthanethi futhi adayise imikhiqizo ngokuqondile ngeplatifomu. Isici se-“WeChat Store” sesiphenduke isiguquli ezinkampanini ezifuna ukungena emakethe enkulu ye-e-commerce yaseChina.
- Izinhlelo Ezincane: Izinhlelo Ze-WeChat Mini ziyizinhlelo zokusebenza ezincane, ezingasindi. Izinkampani zingathuthukisa Izinhlelo zazo Ezincane ukuze zinikeze amasevisi, imidlalo, noma izinsiza kubasebenzisi, zinikeze ulwazi lomsebenzisi olungenazihibe.
- Ukukhokha kwe-WeChat: I-WeChat Pay, ehlanganiswe kuhlelo lokusebenza, yenza amabhizinisi enze lula ukuthengiselana nezinkokhelo. Kubaluleke kakhulu emabhizinisini e-e-commerce kanye nezitini nodaka.
- Amakhono we-CRM: Inikeza amathuluzi Okuphatha Ubudlelwano Bekhasimende (CRM) avumela amabhizinisi ukuthi alandelele ukusebenzisana kwamakhasimende, imizamo yokumaketha eqondene nawe, futhi anikeze isevisi yamakhasimende engcono.
Izinzuzo Zamabhizinisi
Ukwamukelwa kwebhizinisi le-WeChat kunikeza izinzuzo ezimbalwa ezinkampanini:
- Isizinda somsebenzisi esikhulu: Ngabasebenzisi abasebenzayo abangaphezu kwesigidi senyanga, i-WeChat inikeza ukufinyelela kubabukeli abaningi nabahlukahlukene.
- I-Multifunctional Platform: Ihlanganisa izici ezihlukahlukene zokuba khona kwe-inthanethi kwenkampani ibe yinkundla eyodwa, yenza ukuphatha kube lula futhi yehlise isidingo sabasebenzisi ukushintsha phakathi kwezinhlelo zokusebenza ezihlukene.
- Ukuhlanganyela Nokusebenzelana: I-WeChat ivumela amabhizinisi ukuthi ahlanganyele namakhasimende awo ngesikhathi sangempela ngengxoxo, ukwabelana ngokuqukethwe, nezici ezisebenzisanayo. Ikhuthaza umuzwa onamandla womphakathi.
- Idatha ne-Analytics: Izinkampani zingasebenzisa ingcebo yedatha ehlinzekwa yi-WeChat ukuze kuqondwe ukuziphatha kwamakhasimende nokuthandwayo.
- Ukunwetshwa Komhlaba Wonke: Iphinde yandisa ukufinyelela kwayo ngale kweChina. Ikwenze kwaba ithuluzi elibalulekile kumabhizinisi omhlaba afuna ukuxhumana nenani labantu abakhuluma isiShayina emhlabeni wonke.
Isiphetho
I-WeChat Business isiyithuluzi elibalulekile ezinkampanini ezifuna ukuxhumana namakhasimende e-China nangale kwayo. Njengoba amabhizinisi eqhubeka nokujwayela isimo sedijithali esishintsha njalo, Ibhizinisi le-WeChat likulungele ukudlala indima ebalulekile kumasu awo eminyaka ezayo.
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Zizwe ukhululekile ukubuza imibuzo mayelana nalokhu okuthunyelwe ngokubhala esigabeni sokuphawula esingezansi.