I-Facebook Manager, eyaziwa nangokuthi i-Facebook Business Manager, iyinkundla ebanzi eyakhiwe ngabakwa-Facebook evumela amabhizinisi ukuthi aphathe futhi ahlele amakhasi abo e-Facebook, ama-akhawunti ezikhangiso, kanye nemizamo yokumaketha endaweni eyodwa. Isebenza njengethuluzi elinamandla lamabhizinisi ukwenza lula ukuphathwa kwawo kwenkundla yezokuxhumana kanye nemikhankaso yokukhangisa endaweni yesikhulumi se-Facebook.
Izici ezibalulekile zomphathi we-Facebook:
- Ikhasi nokuphathwa kwe-akhawunti: Umphathi we-Facebook uvumela amabhizinisi ukuthi aphathe amakhasi amaningi e-Facebook nama-akhawunti ezikhangiso ngohlelo olulodwa https://business.facebook.com. Lesi sici sithi; ikakhulukazi; luwusizo kuma-ejensi noma amabhizinisi aphatha ama-akhawunti amaklayenti amaningi noma izinhlobo. Kwenza kube lula inqubo yokufinyelela nokulawula amafa nama-akhawunti ahlukene.
- Izimvume Zomsebenzisi Nokulawula Ukufinyelela: Ngomphathi we-Facebook, amabhizinisi anganikeza izindima nezimvume kumalungu eqembu noma ozakwethu bangaphandle. Inikeza amaleveli ahlukahlukene okufinyelela Amakhasi, ama-akhawunti ezikhangiso, nezinye izimpahla. Lesi sici sithuthukisa ukuphepha nokulawula. Lokhu kuqinisekisa ukuthi ilungu ngalinye leqembu linezinga elifanele lokufinyelela elisekelwe kuzibopho zalo.
- Ukudalwa Nokuthuthukisa Umkhankaso Wesikhangiso: Ihlinzeka ngesethi ephelele yamathuluzi nezici. Lawa mathuluzi ayasiza ekudaleni, ekuqaliseni, nasekulungiseleleni imikhankaso yokukhangisa. Amabhizinisi angaklama futhi enze ngendlela oyifisayo izikhangiso zawo, aqondise izethameli ezithile ngokusekelwe kumanani abantu nezithakazelo, futhi asethe ibhajethi nezinjongo. Inkundla inikezela ngezici eziqinile zokuthuthukisa ukusebenza komkhankaso nokufeza imigomo yokumaketha.
- Ukubika nokuhlaziya: Ihlinzeka amabhizinisi ngezibalo ezinemininingwane namandla okubika. Inikeza imininingwane mayelana nokusebenza kwezikhangiso, ukubandakanyeka kwezithameli, ukufinyelela, namanye amamethrikhi angukhiye. Amabhizinisi angakwazi ukulandelela impumelelo yemikhankaso yawo. Bangakwazi futhi ukukala imbuyiselo ekutshalweni kwezimali (i-ROI), futhi bathole imininingwane ebalulekile eqhutshwa idatha ukuze bazise amasu okuthengisa esikhathi esizayo.
- Ukusebenzisana Nokuphathwa Kwethimba: Kwenza ukubambisana phakathi kwamaqembu ezentengiso ngokuvumela amabhizinisi ukuthi ameme amalungu eqembu nozakwethu ukuthi basebenze emikhankasweni. Amalungu eqembu anganikezwa izindima nezimvume ezihlukene, enze lula ukusebenza kweqembu kanye nokuqinisekisa ukubambisana okuphumelelayo.
Izinzuzo zomphathi we-Facebook:
- Ukuphatha Okulula: Umphathi we-Facebook wenza ukuphatha kwenkundla yezokuxhumana kube lula ngokuhlanganisa Amakhasi amaningi nama-akhawunti ezikhangiso abe yinkundla eyodwa. Iqeda isidingo sokungena nokuphuma kuma-akhawunti ahlukene, konga isikhathi nomzamo.
- Ukuvikeleka Okuthuthukisiwe Nokulawula: Isici sezimvume zabasebenzisi soMphathi we-Facebook sithuthukisa ukuphepha ngokunikeza amabhizinisi ngokulawula okuyimbudumbudu kokuthi ubani ongafinyelela futhi aphathe izimpahla zawo ze-Facebook. Kuyasiza ukuvimbela izinguquko ezingagunyaziwe noma ukusetshenziswa kabi kwama-akhawunti.
- Ukusebenzisana Okuthuthukisiwe: Izici zokusebenzisana zoMphathi we-Facebook zisiza ukusebenzisana kweqembu kanye nokuxhumana phakathi kwamaqembu okuthengisa. Amalungu eqembu amaningi angasebenza ndawonye emikhankasweni, aqinisekise ukubambisana okuphumelelayo nokukhiqiza.
- Ukwenziwa Kwezinqumo Okuqhutshwa Yidatha: Ukuhlaziya okuqinile namandla okubika kuvumela amabhizinisi ukuthi aqoqe imininingwane ebalulekile ekusebenzeni kwemikhankaso yawo yokukhangisa. Le datha isiza amabhizinisi enze izinqumo ezinolwazi, athuthukise amasu awo, futhi azuze imiphumela engcono.
- Ukuphatha Ukukhangisa Okumaphakathi: Ngokusebenzisa Umphathi We-Facebook, amabhizinisi angaphatha imikhankaso yawo yezikhangiso, izethameli, kanye nempahla endaweni eyodwa emaphakathi. Lokhu kuqondisa inqubo yokudala kanye nokwenza kahle izikhangiso, okuvumela amabhizinisi ukuthi agxile ngempumelelo ezinhlosweni zawo zokumaketha.
Isiphetho
Ekuphetheni, I-Facebook Manager iyinkundla enamandla ehlinzeka amabhizinisi ngesethi ephelele yamathuluzi nezici zokuphatha nokwenza kahle Amakhasi awo e-Facebook nemikhankaso yokukhangisa. Inikeza izinzuzo ezinjengokuphatha okuhlelekile, ukuvikeleka okuthuthukisiwe, ukusebenzisana, ukwenza izinqumo okuqhutshwa idatha, nokuphathwa kwezikhangiso endaweni eyodwa, ukunika amandla amabhizinisi ukuthi asebenzise amandla aphelele e-Facebook ngemizamo yawo yokumaketha.
