Kuyini Okulandelayo Nge-Sony Mobile?

I-Sony Mobile ingene emakethe yefoni kuphela ngemva kokuphenduka kwekhulu kodwa inkampani yaseJapane yavuka ngokushesha phezulu nge Smartphones ezintsha.

Ukuqamba kokuqala kwaqhubekisela phambili inkampani futhi kwahlinzeka ngezindlela eziningi zokusebenzisa izingcingo ezivela kubaholi bangaphambilini iNokia, RIM ne-Motorola. Ngeshwa, njengama-OEM amaningi ngaleso sikhathi, uSony wayengakulungele ukukhuphuka kwe-iPhone ngenkathi i-Apple yethulwa ngo-2007.

Amanye ama-giants amaningi embonini yamaselula athengisile futhi aqhubekela phambili kepha abakwaSony bayaqhubeka nokulwela isabelo sayo semakethe yama-smartphone - ikakhulukazi ngezingcingo zabo ze-Xperia kepha inkampani ayikenzi okusha njengoba kufanele. Njengoba lokhu kunjalo, bangaqhubekela kanjani phambili?

I-Sony Ericsson Years

Ngaphambi kokuba sibheke ukuthi i-Sony ingaqhubeka kanjani, ake sikhumbule ukuthi u-Sony wangena kanjani emakethe yeselula kuqala

• U-Sony waqala ukuhamba ngeselula ngokusebenzisana ngokuhlanganyela ne-Sweden yakwa-Sweden.
• I-JV yakwa-Sony Ericson yakha ukuthi yiyiphi enye yezingcingo ezihamba phambili ze-smartphone etholakalayo ngokuqaliswa ku-2001 we-Sony Ericsson T68i.
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Kungani i-Sony Ericsson iphumelele?

• Umklamo we-T681 ubhekwa njengengqayizivele. Kwakulula ukubamba futhi isebenzise ngamaphethelo aphikisiwe, injabulo esikhundleni sezinkinobho zokuhamba, i-OS yomnikazi kanye nokubonisa umbala we-256.
• Yize izindleko ngaleso sikhathi zazibhekwa njengezibiza, i-T681 idla i-$ 650, ingathola ukuthi ukuklama okuhle nokuthakazelisayo kanye nokukhululeka kokusebenzisa kuwufanele inani.
• Ngonyaka olandelayo, i-2002, amafoni aqala ukukhudlwana futhi umqondo wefoni yokuqala iqala.
• Ekuphenduleni lokhu, u-Sony Erickson wethula i-T610 enesimiso sombala omnyama nesesiliva, igcina injabulo futhi ithuthukiswe ekubonisweni.
• I-T610 ibe nombukiso wembala we-65,000 nge-128 x 160 isinqumo.
• Lokhu kuboniswa kwakungcono kunanoma iyiphi enye i-smartphone ngaphandle lapho.
• Umklamo we-premium kanye nobuchwepheshe bokubukisa kwakuyizingqinamba ezinkulu zokuthengisa ze-Sony Ericsson T610.
• Ngemuva kochungechunge lwe-T, kufika uchungechunge lwe-K.
• Enye yezingqayizivele ezinkulu ezihlokweni ze-K yi-K750i, eqaliswe ku-2005. Lokhu kwakuyi-handset eminingi ebhekwa njenge "iqanda legolide" le-Sony.
• I-K750i inekhamera ye-2 yeP MP, enye yezinto ezitholakalayo kakhulu, futhi futhi inikeze isidlali somculo nesitoreji esandayo.
• Njengoba i-MMS iqala ukuphakama ekuthandeni, ikhamera ye-K750i yayiyisikhulu esifike ngesikhathi.
• I-K800i (i-K790i kwezinye izimakethe) yaqhubeka nomkhuba wokuba namakhamera amahle kumafoni e-Sony Ericsson. Leli foni lisebenzise ubuchwepheshe be-Cypershot yakwa-Sony asebeyisebenzise kakade kumakhamera abo.
• I-K800i inikeze ikhamera ye-3.2 MP kanye nokuboniswa kwe-QVGA ye-2-intshi.
• I-K800i yayiyi-handset eyenza abantu baqaphele ukuthi amafoni aphathekayo angathatha imifanekiso nge-to-point-and-shoot cameras.

Ukuphakama kwe-iPhone

Njengabaningi be-OEM ngesikhathi - i-Motorola, i-BlackBerry, i-Nokia - i-Sony Ericsson ibanjwe engaqapheli isikhalazo se-iPhone.

Yini i-iPhone eyaletha?

• I-iPhone yalethe into ehlukile etafuleni le-smartphone yobuchwepheshe ngekhono layo lokuthinta izikrini.
• Ngaphambi kwe-iPhone, amadivaysi ambalwa okuthinta isikrini emakethe asetshenziselwa izikrini zokuthinta ezisabelayo eziphendule ekucindezelweni.
• Ama-touch capacitive we-Apple aphendule ukuthinta.

Umqondo wokuba nedivaysi yonke-touchscreen yashintsha ukuthi yimaphi amakhasimende alindeleke kusuka efonini ephathekayo futhi u-Sony Ericsson akakwazanga ukukhiqiza i-handset engayinselela i-iPhone nesitrini sayo sokuthinta.

• I-Apple ithuthukise i-iPhone OS yabo ukuba isetshenziswe ngokuqondile ngesikrini sokuthinta.
• U-Sony Ericsson uzame ukuphinda ufake kabusha i-Symbian UI ekhona ukuze isetshenziselwe ukubonisa okuthinta.

Ukunciphisa kwe-Sony Ericsson

• Ku-2008, i-LG ithathe u-Sony Ericson.
• Izinzuzo zaqala kancane kancane. Kusukela ku-€ 1.125 billion ku-2007, inzuzo ihlehliselwe ku-800 million elahlekelwe yi-2009.

I-Xperia

Ukuphendula ukukhuphuka kwe-iPhone, u-Sony Ericsson uzame ukubheka ipulatifomu enhle yezingcingo zabo, okokuqala bezama uSymbian base bedlulela kwiWindows Mobile, bese kuba yi-Android. Ngenkathi abakwaSony Ericsson beqala ukuguquka besuka kumafoni omakhalekhukhwini baya kuma-smart phones, basakhipha amafoni athile.

Amakholi akhululwe ngaphambi kwe-Xperia

• I-W995, evezwe ikhamera ye-8-MP yokuqala emhlabeni. Lokhu kwaqaliswa ku-2009 yingxenye yochungechunge lwe-W.
• Uchungechunge lwe-P, olusebenzisa i-platform ye-Symbian futhi lunezici ze-PDA.

Kwathi ngo-Okthoba 2011, abakwaSony Mobile bamemezela ukuthi bazothenga i-Ericsson. Ukuthengwa kwaqedwa ngoFebhuwari olandelayo futhi kwaSony Mobile Communications, okuyinkampani ephethwe ngabakwaSony ngokuphelele. Ngokuhambisana nokuthengwa, inkampani yanquma ukwenza kabusha.

Ngaphambi kokuthengwa, amadivayisi amabili ahlakaniphile akhiqizwa ngabakwaSony Ericsson. Lezi bekuyi-Xperia X1 ne-Xperia X2

• Bobabili banikeze ubuchwepheshe be-PDA yakwa-Sony Ericsson kanye namafoni wabo kamera.
• Bobabili basebenzisa i-platform ye-Windows Window platform.
• I-X1 inekhibhodi ye-Qwerty ye-slides ihlanganiswe kokubili isikrini sokuthinta kanye nesitayela.

Ngemuva kwe-Xperia X1 no-Xperia Z2, le nkampani yakhula ama-smartphone awo wokuqala e-Android.

• I-smartphone yokuqala ye-Android evela kwaSony yamenyezelwa ngo-2010. Le kwakuyi-Xperia X10. Idivayisi ifaka isitayela nolimi lokuklama oluye lwaba yisici somugqa we-Xperia.
• I-Xperia X10 mini pro - i-Android yokuqala ye-Qwerty
• I-Xperia Arc, eyayinekhamera enkulu
• I-Xperia Ray
• I-Xperia Play engasetshenziswa ne-PlayStation ngoba yayine-controller slide-out.

Ngemuva kokuba ukuthenga sekuphelile, i-Sony Mobile Communication yanquma ukugxila emafonini nge-Android platform.

• I-Xperia S, eyamenyezelwa ngoFebhuwari ka-2012.
• I-Xperia S ibe nombukiso we-4.3-intshi HD, i-32 GB yesitoreji sangaphakathi, nekhamera yangemuva ye-12 MP. Lezi zici zokuklama zaba yisiqalo sezinkampani eziningi ze-Xperia ezizayo.
• Ezinye izinhlinzeko ze-smartphone ezivela ku-Sony zilandele: I-Xperia Ion, i-Xperia Acro, i-Xperia P, i-Xperia U. Xperia yaziwa ngokushesha ngokuthi yi-smartphone ye-smartphone brand.

Ngo-2013, i-Xperia Z yamenyezelwa. Lokhu kumake ukuzalwa kobubanzi be-Sony's smartphone. Ngeshwa, kube khona okunye ukuphindwaphindwa kusukela lapho, futhi ukuthuthuka okumbalwa ngohlobo lokubonisa nekhamera akubanga khona okusha kwangempela futhi uSony wehlulekile ukubamba umcabango nentshisekelo yabasebenzisi be-smartphone.

Ulayini we-Xperia unikeze izingcingo eziphathwayo ezinhle kepha abakwaSony abakatholakali idivayisi engathatha umlingo weminikelo yabo yangaphambilini. Lokhu kungenxa yokuthi inkampani ibonakala izama ukugwema ubungozi futhi, esikhundleni sokwenza izinto ezintsha, ivele inikeze izibuyekezo.

Kumele uhambe kuphi i-Sony Mobile?

Ukuhamba okuhlakaniphile okuthathwe ngu-Sony ukuthi iqala ukuhlanganisa ezinye zobuchwepheshe bazo ezingekho mobile kuma Smartphones abo:

• I-X-Reality Engine
• Ukucubungula isithombe se-Bionz
• I-Exmore-R inzwa.

Yize lezi zikhiqize amafoni amahle ngokubukwa kanye namakhamera, u-Sony usaluthola ehleleka ngemuva kwabancintisana nabo.

• Abalingani baka-Sony bathola ukusetshenziswa okungcono kwezobuchwepheshe babo

AbakwaSony empeleni banikeza izinzwa eziningi zekhamera ezisetshenziswe kuma-smartphones abo ancintisana nabo. Uma isetshenziswa kudivayisi ye-Samsung noma ye-Apple, lezi zinzwa zikhiqiza isibhamu esikhulu. Okubambe uSony emuva ukuthi basasebenzisa ukucutshungulwa okungaphansi.

Ekugcineni inkinga enkulu ukuthi i-Sony nje ayikuthuthukisi iminikelo ye-smartphone eyanele phakathi kwemikhakha yokukhululwa.

• Shintsha umjikelezo wokukhipha

I-Sony kufanele inamathele ku-flagship eyodwa ngonyaka futhi uqinisekise ukuthi i-handset ngayinye eyikhululayo ihluke kakhulu kwabanye.

• Gxila kwamanye amadivayisi

Le nkampani inamanye amadivayisi afana namakhamera ahlakaniphile namaphilisi ngisho nezingubo zokugqoka.

I-Sony isengumdlali omkhulu emakethe yethebhulethi nge-tablet yayo yakamuva ye-Xperia Z4 ibe enye yamathebhulethi we-Android ahamba phambili laphaya.

• Ithebhulethi ye-Xperia Z4 ayinamanzi futhi yenzelwe ukusetshenziselwa ngaphansi kwezimo ezihlukahlukene, kusukela ezidakeni ezinothuli eziya ezindaweni ezihlala emadolobheni noma emakhazeni ebusika.

U-Sony wayenamakhamera amaningi ahlakaniphile.

• I-QX10 ne-QX100 clip-on amakhamera
• Lezi zitholile ukuthi zenze njengezibukeli ezibude. Ungathatha izithombe usebenzisa ukusondeza kwe-optical kusuka ku-smartphone
• I-QX10 ithola izithombe ezinhle zephuzu nokudubula
• I-QX100 inikeza izilawuli zamandla.
• I-QX1 ne-QX30 ukunikezwa kwe-30x ukusondeza okubonakalayo kanye nentaba evumela ukuthi usebenzise ama-lensi avela ku-Sony DSLR.

U-Sony ube nezingubo zokugqoka isikhathi eside. Ngo-2005, abakwaSony Ericsson baqala ukugqoka okubukeka bukhoma. USony ungomunye wamaphayona wewashi lesimanjemanje elihlakaniphile.

• Isizukulwane sesithathu sezintambo zabo ze-SmartWatch isebenzisa i-OS ye-Android Wear OS.
• Kudinga ukuphinda uphinde uqalise ukuklama kwe-SmartWatch ukuze uthole ukubukeka okungaphezulu kwe-premium yabalingani bayo njengo-Apple Watch, i-Huawei Watch ne-LG G Watch R.

Ekupheleni kosuku, abakwaSony badinga ukuba nesibindi sokuhluka uma befuna ukusinda. Ngenkathi imiklamo yabo kwake kwacatshangwa ukuthi iyajabulisa, manje iyisicefe. Ukunamathela ngemiklamo efanayo nokunikela kuphela ngokuvuselelwa okuncane okuncane ngayo yonke inguqulo yama-smartphones abo “amasha” ngeke kubasize bathole inkazimulo yabo yakudala.

Ucabangani ngamadivayisi ka-Sony, angathuthukiswa?

JR.

[shumeka] https://www.youtube.com/watch?v=6KuPkNnqwHc[/embedyt]